Our Mission

Our mission is simple at heart: to spread comfort, encouragement, and real support to anyone navigating their mental health journey.

We believe in kindness that shows up when it’s needed most and messages that remind people they’re not alone.

Each month, a portion of our profits is donated to mental health organizations that provide care, education, and crisis support. Right now, we’re proud to give to:

CHADS Coalition – suicide prevention, family support, and mental health education.

Mental Health America – advocacy, early intervention, and community-based resources.

The Jed Foundation – protecting the emotional well-being of teens and young adults.

And we’re not stopping here — our list of partner organizations will continue to grow as we expand our impact.

Through every product and every message, we aim to offer warmth, hope, and a reminder that everyone deserves to feel supported.